Defying the Laws of Physics

Posted by on Jan 26, 2017 in Blog

Audio Visual Company, Audio Visual Company Coventry, Audio Visual Company West Midlands, Conference Production Company, Conference Production Company Coventry, Projection

By definition, projection is the displaying of an image on a distant surface achieved via a high intensity light source. The simple word ‘distant’ in that definition had always been an issue in the AV industry. To achieve a large image viewable by a mass audience, the distance between the screen surface and the projector had to be significant.

In AV production terms this meant that the distance between the projector and the backdrop (incorporating the screen) had to be substantial. On 90% of events, we use rear projection to display images on the screen, where the projector sits out of sight behind the backdrop and the image is projected onto the back of a translucent screen and viewed by the audience from the other side. Having to allow for this ‘significant’ distance between the projector and screen sometimes created an issue, with our backdrop encroaching too far into the room and leaving space tight to fit all the audience seating in. Until recently…

Audio Visual Company, Audio Visual Company Coventry, Audio Visual Company West Midlands, Conference Production Company, Conference Production Company Coventry, Projection

Panasonic have taken the laws of physics, had a close look at them and seemingly ignored them. They have created elements that bend light and allow it to focus in a way that would make scientists shudder.

Let us introduce to you our ‘ultra-short throw lenses’. Panasonic have created lenses for our HD projectors that with clever optical techniques reduce the distance between the projector and screen down to insignificant. All we need to allow for now is the length of the projector and the lens. Using standard lenses, to project a three metre wide image, we would have needed to erect the backdrop four metres from the wall to achieve the necessary projection distance.

Using our new ultra-short throw lenses, that distance is little more than one metre. That frees up enough extra space for another two rows of conference chairs or another row of tables at a dinner event.

Audio Visual Company, Audio Visual Company Coventry, Audio Visual Company West Midlands, Conference Production Company, Conference Production Company Coventry, Projection

By using these Panasonic lenses on your event we can solve the common issue of the room space being a little tight. The audience will not perceive any difference, they will just be more comfortable as they will have more room to stretch their legs!

Contact us at enquiry@istead.co.uk for more information on how we can solve your conference room issues.

 

We are an audio visual company providing full AV support and conference production across the UK and Europe.

www.istead.co.uk

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